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Inspiring Success for 100 Years - Thorold Lumber

Reprinted with thanks to:  LBMAO Reporter - May-June 2014

The first time that I met Ted and Diana Wiens during the 2008 LBMAO Canadian Home Improvement Show at the Congress Centre in Mississauga, I could tell they were new owners. They were overwhelmed at the products and services available to them; and I remember their comment to me that the show should be 3 days long as they didn’t think that they could finish it in two days - so much stuff and so little time! We laugh about it now.

"The box stores can only dream of the customer loyalty and motivated, friendly employees at this local business."

Since buying Thorold Lumber in 2007, they have transitioned the store (with the help of their Buying Group, Castle Building Centres) from a typical building supply retailer to a modern, service oriented business. The box stores can only dream of the customer loyalty and motivated, friendly employees at this local business.Thorold Lumber, now operating as Thorold Lumber & Home Centre Inc., originally opened its doors on May 10, 1914, at 20 Cleveland Street under the name of Berhalter Lumber. It was owned by the Berhalter family and initially supplied the companies building the Welland Canal, as it was located not far from the canal itself. Once the canal was completed, the business began to attract contractors and homeowners through word of mouth as a good retailer of building products.

In the late 70’s, the business changed its name to Thorold Lumber. In 1986, Joe Desante, an employee since 1974, purchased the business from the Berhalter family. Joe moved the store from its location on Cleveland Street to its current address at 95 Ormond Street South. In June of 2007, Ted and Diana Wiens became the new owners of Thorold Lumber. Ted, a contractor for 19 years, and Diana, a homemaker, decided at this time that they would like to have their own business; and with Ted’s background in contracting, this was a perfect match!

With their 2 children getting older, Diana decided that working with Ted in this business was better than working for someone else. Since taking over the business, sales have increased every year and they have invested in remerchandising the store to position it as a strong and dynamic business. With 18 full time employees, they service the Thorold community of 17,900 as well as the surrounding Niagara area. The store has 7 trucks on the road, delivering building products and hardware; and they also have a thriving rental business. Trim, decks and fences are a main staple of what they sell in the store; and the rental business is a great way to enjoy add-on sales and margins. They are also a supplier to many of the key builders in the area - and with Ted’s background he can talk the talk!

We congratulate Ted, Diana and their capable staff for their service to the community of Thorold, as well as their dedication to providing an exceptional shopping experience to their customers.

Click here to open PDF of the complete LBMAO Reporter article.

Pictured from top: David Campbell, LBMAO President, presents Ted Wiens, Owner, with a commemorative plaque recognizing Thorold Lumber's 100th Anniversary.  Centre & bottom photo: Motivated, friendly customer service in action


Listen to our Radio Ads!

 

Decks and Fencing - Radio Commercial  (.mp3)

 

Start to Finish - Radio Commercial  (.mp3)

  Love Your Deck - Radio Commercial  (.mp3)

This was our storefront and sign - BEFORE our renovation...

 

This is our storefront and sign - AFTER our renovation...

About Us  - Thorold Lumber, since 1914...

Thorold Lumber & Rentals have been serving Thorold and surrounding area since 1914. In the summer of 2007 Diana and Ted Wiens took over the independent lumber, building materials, hardware and rentals store. Ted was formerly a Finish carpenter and operated Ted Wiens Carpentry.

Contractors, do it yourselfers and customers count on Ted's 20 years of carpentry knowledge and experience. Our team of professionals want to help you select and purchase the right products for your home renovation and new construction projects. Consider us your building supply partner. Contact Thorold Lumber when you're ready for a professional, no-hassle estimate. Check out our rentals. Or, drop in to the store.

 

We're a member of Castle - Canada's premier buying group

Since 1963, builders, contractors and consumers have been relying on Castle as their building supply partner. Whether you're looking for lumber, building materials, hardware or advice, hundreds of Castle dealers across Canada are trusted to deliver quality products and value.

Castle dealers are independent. They run their own stores and businesses. They know their communities, their customers, and their needs. That's why Castle members are growing and succeeding across Canada - they live in the communities they serve. At Castle, we are your trusted building supply partner.

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